
Nike v Adidas - the World Cup brand battle
Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
Stay ahead of the game with tournament coverage, news reports, and editorial insights.

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

Brazil and Morocco share 1-1 draw in their World Cup opener – updates Al Jazeera

Before England's World Cup match against Ghana on Tuesday, BBC Sport's Phil McNulty looks at Thomas Tuchel's big selection dilemmas.

Is FIFA World Cup 2026 ticket demand truly 'unprecedented'? We fact-check the claims, analyze market trends, and reveal what to expect for fans.

BBC Sport explores how hydration break ads work in other countries and how they could impact the future of football.

John McGinn secures Scotland's first FIFA World Cup 2026 victory in 36 years against Haiti! Relive the historic moment and get full coverage.

The Premier League fixtures are out - find out your club's schedule.

Steve Clarke celebrates Scotland's vital 1-0 victory against Haiti in their FIFA World Cup 2026 Group C opener. Get the full match breakdown and what it means for their campaign!

Newly promoted Coventry City will travel to champions Arsenal in the first match of the 2026-27 Premier League season.